Kyle Reid Explains Employing KPI's To Measure Social Media Achievement
You need to measure your success in at least four ways. Look at User Engagement, Average Visitation Time, New Content and Return on Sponsorship Investment. Let us further investigate each of these.
The best way to tell if users are engaged is to look for the most extreme kind of users and start a conversation with them. Reward them for contributing by giving them power for example. Another way Is to simply acknowledge their contributions to the rest of the community. How long does the average user spend on your site. Per day? Per month? While pageviews and time spent on a site are correlated, the ratio is not directly proportional. However, you can consider 7 pages per visit to roughly translate to 3 minutes on the site. Don't despair if these numbers are low. With the release of your next version, they could grow or even double.
How long does the average user spend on your site. Per day? Per month? While pageviews and time spent on a site are correlated, the ratio is not directly proportional. However, you can consider 7 pages per visit to roughly translate to 3 minutes on the site. Don't despair if these numbers are low. With the release of your next version
How quickly is new content generated? Since the innovation of Social Media, people have a newfound power to add and share information. Take a good look at the frequency that new content is made.
Your expansion into new geographical markets will be heavily impacted by the volume and frequency of created content. If it takes a long time to fill the pages in one city, next time, you can have different expectations when expanding into a particular region.
Don't scare away advertisers from the beginning. When you are just starting up, make sure they get any appropriate discount. Only if your community proves to drive business to your sponsors will they feel it is worthwhile to stick around. If you provide the right demographics, you will be set.
Surprisingly, niche sites can demand significantly higher CPM rates than larger web sites. This may be due to better targeting smaller niche markets that advertisers consider more valuable.
The best way to tell if users are engaged is to look for the most extreme kind of users and start a conversation with them. Reward them for contributing by giving them power for example. Another way Is to simply acknowledge their contributions to the rest of the community. How long does the average user spend on your site. Per day? Per month? While pageviews and time spent on a site are correlated, the ratio is not directly proportional. However, you can consider 7 pages per visit to roughly translate to 3 minutes on the site. Don't despair if these numbers are low. With the release of your next version, they could grow or even double.
How long does the average user spend on your site. Per day? Per month? While pageviews and time spent on a site are correlated, the ratio is not directly proportional. However, you can consider 7 pages per visit to roughly translate to 3 minutes on the site. Don't despair if these numbers are low. With the release of your next version
How quickly is new content generated? Since the innovation of Social Media, people have a newfound power to add and share information. Take a good look at the frequency that new content is made.
Your expansion into new geographical markets will be heavily impacted by the volume and frequency of created content. If it takes a long time to fill the pages in one city, next time, you can have different expectations when expanding into a particular region.
Don't scare away advertisers from the beginning. When you are just starting up, make sure they get any appropriate discount. Only if your community proves to drive business to your sponsors will they feel it is worthwhile to stick around. If you provide the right demographics, you will be set.
Surprisingly, niche sites can demand significantly higher CPM rates than larger web sites. This may be due to better targeting smaller niche markets that advertisers consider more valuable.
