Heavy Magic Jewelry & Its Famous Founder Will Cascio

By Jack Raymonds

An informative essay about the Heavy Magic culture, its jewelry and the brand's illustrious founder. This article takes the reader through the founding history of the franchise and its meteoric rise to the apex of the gothic industry.

Will Cascio of Heavy Magic has built a reputation in the tailored leather trade from 1994 on his attempts for ingenuity "bringing tomorrow today", joined with uncompromising masonry, and an attention to detail bordering on crazy. - Discovery Channel

Living in Austin, Texas Will Cascio is the most gifted designers & creators of motorbiker silver jewelry the globe has ever seen. From 1994, his strongly successful brand has been producing some of the motorbiker sterling silver industry's most detailed and beautiful jewelry. Cascio's love and devotion to the art is legendary, & he has been known to isolate himself in his masonry for over 17 continuous hours while obsessively working and forging some of his best items of sterling silver line. & the results of his work shows obviously in the gorgeous, detailed and apparently perfect items of sterling silver motorbiker jewelry his shop makes.

The Rough Old World feel & look of Heavy Magic's sterling silver motorbiker jewelry is the trademark of Cascio's designs. When you grab a piece of his work in your hands, it makes you feel as though you're having a priceless remnant forged by pagan artisans of the nostalgic ancient long-forgotten civilizations long passed.

Heavy Magic Fame & Accord

Heavy Magic's products have gained widespread accord & recognition, & have featured as pivotal parts of some of Motorcycling's finest show winning bikes. Cascio's works were focussed on by Discovery Channel's "Great motorbiker Build-Off, in the Well-Respected Rob Report Collections magazine - together with a number of leading Chopper Magazines.

Before he became a biker sterling silver designer, he pursued many earlier careers. He spent 9 years as a rodeo cowboy, four years as a Professional Horse-Trainer, eight years as a accomplished Graphics creator. His Graphic Art has been advertised in many top magazines consisting of: EFX ART & DESIGN, CHURN art magazine, Magical Blend, Lapis and RELIX music magazine. Will's past Graphic design items was featured on the first pages of 2 music CD releases, world tour package design, and Tower Records promotion for Grateful Dead drummer Bill Kreutzmann's band Trichromes.

He has also served on and off for twenty-two years as an Actor/Backup with movies like Back to the Future II & III, Stunt Doubling for Michael J. Fox, and Ninja Turtles III, playing Raphael Stunt Turtle to his credit . These sparks of inspiration necessary to craft motorbiker jewelry can only be triggered when one walks the talk & actually lives the life of a rugged biker, & as part of the rugged motorbiker culture. Like all top gothic craftsmen, Will walked the talk, and gained his inspiration for biker silver jewelry from living the outlandish, odd-job, bohemian & a unpredictable life of the paradigm motorbiker who pursues solely things which sustain his desire. Self made & accomplished in numerous art forms consisting of: skilled leather designs, wax carving for bronze sculpture, & silvery jewelry, acrylic hand art and airbrush on canvas. His current artist love is leather work & digital art.

Why replicas, fakes & Heavy Magic inspired jewelry is rising in popularity

In recent times, the brand has faced adversity from countless offshore competitors with the talent, resources & ability to offer equally detailed, stunning and well-crafted luxury biker jewelry to bikers and other fans at a tiny fraction of its prices. Today, fans have easy & affordable access to a wide range of alternatives to original jewelry.

Enthusiasts are wising up to the reality of branding, which is really no more than an imaginary concept. Brand is not something that customers will always be willing to pay for. In view of the widespread affordability of cheaper & just as well-crafted offerings, it is no wonder that designer label jewelry is not an uncommon sight on the streets notwithstanding the premium brand prices of the original.

They are right. Why burn a hole in your pocket on designer label jewelry when you could easily get a materially identical product forged from the same best grade 925 sterling silver at a small fraction of the cost?

However, in buying alternatives in the form of replicas or similarly styled inspired designs, it is important to confirm the grade of jewelry you are paying for. Heavy Magic Jewelry competitors range from best quality alternatives and close replicas by bona fide jewelers to mass-producing manufacturers churning out cheap imitations made from cheap materials such as aluminium and copper.

For a thorough and comprehensive documentary of fakes & replicas, the writeup at the Chrome Hearts page will be very useful and informative.

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